Vi Service: Premium Video On Demand Service Launched On Vi App, Learn How To Watch Your Favorite Movies Without Extra Payment
Vodafone - Idea (Vi) has announced the launch of a premium video on demand (PVOD) service on the Movies & TV app. The telecom company said on Monday that it had reached an agreement with Hungama. The company wants to strengthen its position on OTT through this move. According to Vi, there is a lot of potential in the market for premium video on demand in India. That said, people are moving to the OTT platform because of the Corona epidemic. People are looking for new options for home entertainment.
You have to pay to watch the movie or program of your choice
According to Vi, users will only have to pay to watch movies or programs of their choice on Vi Movies & TV. View on Pay is an extension of the model company’s entertainment offer. It allows users to view the content of their choice without any additional charge, according to their recharge or postpaid plan. Simply put, under the pay-per-view model, users only have to pay to watch the program of their choice in the language of their choice. The Vi-Hungama deal aims to promote the digital ecosystem and give consumers access to premium Hollywood movies.
These Hollywood movies are now available to users
The PVOD service now includes Hollywood movies such as Tenant, Joker, Bird of Pray, Scoob, for Vi's customers. According to VIL's Chief Marketing Officer Avanish Khosla, with the opening up of the economy and entertainment industry, a new model for the use of new content is coming. It allows users to view content at a fixed price. According to him, the company is fully prepared to work with partners like Hungama Digital for the growth of this segment.
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